Facebook (54% of users) and WhatsApp (52%) are the most popular social networks in Latin America, while YouTube is accessed by 30% of users. Meanwhile, some 14% are Instagram users and 13% visit Twitter.
Ultimately, Latin Americans mostly use solutions such as Facebook, WhatsApp, and Instagram, all owned by Facebook, Inc. Mark Zuckerberg’s flagship, along with the photo and video sharing social network he acquired in 2012, had around 346 million users in the region as of July 2020.
Which country uses Twitter most?
Social network Twitter is particularly popular in the United States, where as of July 2021, the microblogging service had audience reach of 73 million users.
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Leading countries based on number of Twitter users as of July 2021 (in millions)
| Characteristic | Audience in millions |
|---|---|
| United States | 73 |
| Japan | 55.55 |
| India | 22.1 |
Overall, Chile and Uruguay had the highest percentages of population actively using social media in Latin American and Caribbean.
The most used social network is Facebook, however, the local platform Tuenti has the highest number of users. Moreover, Twitter is also extremely popular in Spain. The platform is using the English language in order to encourage networking on a global level. There are 8 million registered users of YouTube in Spain.
5 Key social media trends for Spain
Facebook, YouTube and Instagram are the most popular channels in Spain. Mobile leads the way, but Facebook and YouTube are normally more used on desktop. About 72% of users follow brands on Social Media. 31% of people are more willing to trust a brand that has social media profiles.
Facebook was the most popular social media platform in Mexico, according to a January 2021 survey. At that time, 97 percent of those interviewed said they were part of Mark Zuckerberg’s social network. Also owned by Facebook, Inc.
Prosopobiblion: Social media in general is Communicationis socialis media, but Facebook in particular is Prosopobiblion.
Which country is TikTok most popular?
Nearly 100 Million App Installs in India in 2020 Despite Being Banned For Half the Year. Although TikTok has always been very popular in its home country, China (albeit as Douyin), India saw the most significant growth externally in both 2019 and 2020.